Dear ski community,
It's simple. Our industry has changed. Nine of the top ten goggle brands are owned by parent corporations that have no connection to the skiers and snowboarders they serve.
We're here to revive the soul and grassroots nature of skiing. When we say grassroots, we mean we live and breathe skiing from our headquarters in Breckenridge, Colorado.
When we say premium gear, we mean that we use the same materials, construction, and processes as the biggest names in the industry. We cut no corners, and make no compromises in our gear. Trust us, you'll notice.
Oh, and did we mention that we won't rip you off? That's a nice change of pace, isn't it.
I grew up skiing the bulletproof ice in the Mad River Valley of Vermont, and I'm now lucky enough to ski over 100 days a year in the Rockies. I built Glade because I am a skier at heart, and I saw an opportunity to make our small corner of the world a little bit better.
If you see someone on the hill wearing Glades give them a nod and wave, because that's what it's about, after all. It's just skiing.