We set out to build something different, to create a brand that worked with skiers and snowboarders to create premium gear without all the bullshit. Born in Vermont, and built in Colorado, we spent years testing, researching, and chasing this vision, we continue to work tirelessly to create a new paradigm in the ski and snowboard industry. The result is what you see today: a collection of gear built for great for days and great people.
Somewhere along the way the message of skiing got lost. Our competitors will have you believe that skiing is about charging life or death lines, hucking 40 foot cliffs, and heli dropping into pillow filled backcountry zones.
We believe skiing is about having fun and getting outside with your friends.
We won't bombard you with unnecessary marketing, we won't overload you with technical specifications that don't actually matter, and we sure as hell won't make you pay more than you have to. You probably have more important things to spend that paycheck on, like another round for your crew.
If you've got something on your mind, don't hesitate to contact us